Manila, Philippines
geri@investmoney.com.ph

Category: Marketing 101

Word of Mouth is Now Word on Web

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Marketing has once again evolved to a whole new level as products and services strive to generate positive word-on-web.

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Successful Brand Names That Became Generic

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The brand name recall stuck (especially in areas with lagged information dissemination) but not the brand loyalty and leadership. This may have been the case for Xerox.

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