Manila, Philippines
geri@investmoney.com.ph

Category: Marketing 101

social media for businesses

Choosing the Most Appropriate Social Platform for Your Business

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Millions of people use different social media outlets every day. So, it is vital for companies to know where to look for their potential customers. Therefore, it is important to choose the most appropriate social platform for your business.

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grocery tips

6 Simple Strategies to Save Money on Groceries

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І usеd tо wоrk аt Тrаdеr Јое’s, уоu knоw, thаt рlасе whеrе еvеrуоnе sееms lіkе thеу’rе hаvіng tоо muсh fun? То bе hоnеst, І rеаllу lіkеd wоrkіng thеrе; оnе оf thе funnеst rеtаіl јоbs І еvеr hаd. Вut іt аlsо ореnеd mу еуеs uр tо hоw реорlе wаstеd sо muсh mоnеу аt grосеrу stоrеs. Аnd…
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Philippine Businesses Need to be Serious about SEO, Here’s Why

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SEO is now more about creating valuable content, building relationships rather than links, and making customers or users happy.

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Is Desktop SEO Dead? What Businesses Need to Know

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In 2016, more users accessed the internet via mobile devices than traditional computing device. For businesses, that means whatever digital marketing strategies you have been doing must be reinforced on mobile.

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Cebu Pacific, Uber and Grab Rebrand, New Logos

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Pretty much like brand names, logos of companies or (entities in general) are everything that’s why they even hire consultants or create contests just to come up with new logos, new identity.

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PHP99.99 and Psychological Pricing: Round It Up!

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Prices like PHP9.99, PHP99.95, PHP999.90, PHP1,499.99. It’s actually a marketing trick, or pricing trick, and a every effective one at that. And it has psychological basis that is why it is so effective in luring in more sales.

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Who’s The Twitter Bird and What Google Means? Insights on Branding

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Branding tries to establish you, your brand and your product / service as a top of mind among customers. What matters is that the branding should speak for itself, easy to recall, not intimidating, and appeals to its target market. Preferably original too.

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4 Ps of Marketing & Porter’s 5 Forces Business Analysis

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Concentration risk on a select few suppliers. If they charge you more, then you have no choice, no other alternatives? If they fail to deliver, you also fail your customers. Big concern especially for businesses that do not have economies of scale yet.

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Cheap Marketing Tips for Startup and Small Businesses

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Assuming you have more budget, this is also a good place to start for your business to get known to the public. Again, people from different circles attend these events even if the bazaars and exhibits usually have themes.

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Knowing Your Target Customer is an Ongoing Process

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Knowing your customer at planning stage and at actual implementation stage is crucial because they can give you different results.

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