Manila, Philippines
geri@investmoney.com.ph

Category: Branding

Cebu Pacific, Uber and Grab Rebrand, New Logos

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Pretty much like brand names, logos of companies or (entities in general) are everything that’s why they even hire consultants or create contests just to come up with new logos, new identity.

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Who’s The Twitter Bird and What Google Means? Insights on Branding

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Branding tries to establish you, your brand and your product / service as a top of mind among customers. What matters is that the branding should speak for itself, easy to recall, not intimidating, and appeals to its target market. Preferably original too.

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www.bulbsandbubbles.com is now www.investmentjuan01.com

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Dear Readers, Pardon the transition period (and slight jumble). Bulbs and bubbles is migrating to a better address, www.investmentjuan01.com. You may already visit us in this new address, with all previous posts, while the transition is still ongoing. Thanks and more investments for every Juan!

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10 Other Business Risks You Must Know

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You may not feel this much in your business right now but this is actually a risk very much present. Imagine if your dealing with countries experiencing political crises, power struggles etc. Won’t you be concerned of your future dealings with them?

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Jollibee Buys Burger King Franchise

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I don’t think JFC and BK have the same target markets. Yes definitely there are overlaps in the target customers, but as JFC puts it, their entry into BK allows them to cater to the premium burger segment: in short to enter the expensive burgers market.

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Successful Generic Brand Names

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Standard Appliances. We all want appliances that meet the standard. If we can help it, we do not buy substandard products. So what is the best brand out there that has a high standard? What else but Standard appliances.

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No Honda or Mitsubishi Taxi Cabs in the Philippines

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We all know that a lot of taxis use the Toyota brand, and from time to time some Nissan, Hyundai and Kia. But in my experience, I have yet to see taxis using the Honda or Mitsubishi or Mazda brand in the Philippines.

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Successful Brand Names That Became Generic

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The brand name recall stuck (especially in areas with lagged information dissemination) but not the brand loyalty and leadership. This may have been the case for Xerox.

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Best Philippine TV Commercials

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We admire companies with great commercials. To our eyes, they’re the ones that are good, witty. But to the informed consumers, this should point us to the good ad agencies who work with these companies.

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