Simple right? But in this foodcart industry, simple ideas can also mean more competition because there is not much barrier to entry. Until the market becomes saturated with so much supply and kills those businesses barely making money.
I don’t think JFC and BK have the same target markets. Yes definitely there are overlaps in the target customers, but as JFC puts it, their entry into BK allows them to cater to the premium burger segment: in short to enter the expensive burgers market.
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