a vacant space in our lot. As in many.
But I don’t want to. Why? Because the house across the corner already has a sari-sari store. And so is the house two lots away to the left. And so are the houses 3 and 4 lots away to our right. Yes, they’re right beside each other.
Don’t get me wrong, I promote entrepreneurship among Filipinos. This is one of our keys to financial freedom and a good economy for the Philippines. I also admire the ingenuity and creativity of Filipinos, in arts, process improvements, shortcuts and workarounds, (palusots and alibis!) and coming up with new products, whether imitated or an improved version of an existing one.
Lechon manok and lechong baboy, pritong manok. Inasal. Perfume stalls. Cellphone casing. Prepaid load business. Class- A Rubber Shoes. Imitation Bags. Multi-level marketing and networking. And soon e-cigarettes I’m sure. The list goes on!
These are just some of the “in” businesses of yesterday and today. Just see one pioneering brand and copiers este competitors suddenly sprout everywhere. We want to have a piece of the latest action, the latest profitable business and assume it’s a sure fire way for our own successful business too. If you can’t beat them join them.
We want to be in the “in” business. The latest. All of us. And soon enough the market is saturated, everyone is selling the same thing, everyone is less profitable. Well it’s good if they are targeting different segments and market niches, if there is a clear varying unique selling proposition for each. But no. We can’t even differentiate how one cellphone casing store is better than the one next to it. They even carry the same unknown brand names and make you wonder if they’re from the same suppliers, just with many stalls. It just boils down to better pricing and selling charm.